What are product recommendations?

Product recommendations are products on your webshop that you want to suggest to your customers to purchase. Swiipe services use product recommendations to increase your webshop’s average order size and revenue.

These recommendations are crucial for services like Plus-sell and Return-sell to function effectively. Since Plus-sell and Return-sell operate within the context of existing customer orders, the product recommendations should be chosen keeping that context in mind. For example, if a customer has purchased a pair of running shoes, it would be more effective to suggest complementary items such as socks, extra shoelaces, a running belt, or other running gear, rather than suggesting unrelated items like another pair of shoes, swimwear, or ski gear.

There are several ways to select and set up product recommendations on your webshop in order to maximize the benefits of Swiipe Plus-sell and Return-sell services. See more How to set up Product Recommendations.