Swiipe services use product recommendations to increase your webshops average order size and revenue.
To make the best use of these services (such as Plus-sell, or Return-sell), you must make sure there are some predefined product recommendations that Swiipe can use.
There are multiple ways to define the product recommendations, so read further to find the approach that suits your webshop best.
Do you have a large product base and no time to do-it-yourself?
We highly recommend using a professional 3rd party tool for generating meaningful product recommendations. Swiipe has partnership with both Hello Retail and Clerk.io, who offer product recommendation engine service. If you use the recommendation engine from these partners, the setup will be especially easy and it will work flawlessly with Swiipe services. That is a perfect solution for large product base.
Do you use Clerk.io? Continue here
Do you use Hello Retail? Continue here
Do you have a small product base and some time to do-it-yourself?
The next best thing to using a professional product recommendation engine tool is hand picking yourself what products should be recommended for each product on your webshop. For example, if you sell jewelry, you could choose to recommend earrings only when the customer buys necklaces and wristbands, or maybe you have a matching recommend customers to consider purchas together.
To set up individual recommendations for each product using platform native cross-sell setup - go to each product settings, find a “cross-sell” section and add all the products that should be recommended when this product is purchased. This is as close as it gets to personalized tailored experience for your customers without a recommendation engine, and a perfect solution for small product base.
On WooCommerce: go to Products > All products > select a product > Linked products > Cross-sell
On Magento 2: go to Catalog > Products > select a product > Related Products, Up-Sells, and Cross-Sells > Cross-Sell Products > Add Cross-sell products
On PrestaShop: go to Catalog > Products > select a product > Related products
Do you just need a quick one-size-fits-all solution?
If you're not ready to invest in a powerful product recommendation engine, and do not feel ready to tailor the product recommendations manually yourself, we have an alternative solution for you - custom product recommendations. See more how to add custom product recommendations in Swiipe settings.
You can select up to 20 products that Swiipe will use for product recommendations. All your customers will see the exact same product recommendations regardless what they purchase. Since these recommendations are not personalized, we highly recommend choosing some smaller items from your store, which would be appealing to most of your customers. For example, if you are selling shoes, choose things like socks and shoe care products for your custom product recommendations. This way, more customers will find it relevant and will be more likely to add these items to their order.
*What is product recommendation engine?
It is a technology that uses machine learning and AI to personalize and tailor your product recommendations to your customers. So instead of seeing the same 10 product recommendations, your customers might see products that are related to the ones they purchased, or products that are the most popular, or products that are often purchased together, or the products that just went down in price, etc. The more personalized the recommendations - the higher the ROI.